Vit&Me · Creator Pack

The Pure Sleep Sweepstakes — 5 Ready-to-Film Scripts

Everything you need to film a converting Magnesium Glycinate video this fortnight. Hooks, scripts, filming notes, captions, compliance, plus the sweepstakes details and customer freebie ladder — all in one place.

📅 19 June – 3 July 2026 ⏱ 30-sec scripts 🌙 Magnesium Glycinate 🎁 ~£200 prize
Start Here

The Magnesium Glycinate Challenge

Five different angles for Magnesium Glycinate videos, modelled on the top-converting GLY content from our shop over the last 6 months. Pick the angle that suits your style. The aim isn't to copy word-for-word — keep it in your own voice and stay inside the compliance lane below.

📦 Product reference
Dose
1500mg per serving
Pack size
120 capsules
Form
Pure Magnesium Bisglycinate
Elemental
300mg per serving
⚡ The hook formula on all 5 scripts
Every script uses a TRIPLE HOOK at 0-3 seconds — visual + audio + persistent on-screen text running together. The on-screen text stays on the screen for the whole video, not just the hook. That's the bit most people miss.
The Big One

The Pure Sleep Sweepstakes

Our first ever Cruva sweepstakes — open to all creators. Make videos featuring our Pure Magnesium Glycinate during the window. Every post earns points. Every sale you drive earns more points. One winner drawn at the end, weighted by total points.

🌙 Pure Sleep Sweepstakes
Win ~£200 of cash + product
19 June – 3 July · Winner drawn Monday 6 July · Weighted draw, every entry has a chance.
🎁 The Prize
  • £50 cash
  • Full Early Nights Club bundle (water bottle, vitamin tray, tote bag)
  • Full Vit&Me product restock — BBR, GLY, NMN, ELY, your choice
Sign up to enter →
🎯 How points work
  • 1 GLY video posted = 50 points
  • Every £1 GMV you drive = 20 points
  • Add #vitandme and tag @vitandme.uk in your caption if you want to increase your chances of being featured on our brand page story 🌟
  • Even ONE video gets you in the draw. More posts + more sales = better odds.
Customer-Side Promo

Free gifts your viewers unlock

Running alongside the sweepstakes — a customer freebie ladder. Your viewers get free product when they spend over the thresholds. Lean into this in your videos — it's an extra reason for viewers to upsize their basket, which means bigger commission for you.

Tier 1 · Hydration Unlock
Spend £25+
FREE Electrolyte 7-sachet pack (£12.99 retail value) added to their order 💧
Tier 2 · Early Nights Club Kit
Spend £40+
FREE Glass Water Bottle + Canvas Tote Bag (~£35 retail value) added to their order 🌙
💡 How to pitch it
In your CTA: "Spend £25 and the electrolytes are free in your box. Push to £40 and you get the bottle and tote too."

Important: the £40 tier swaps the ELY for the bottle+tote — it's not a stack. Phrase it as "instead" not "plus" to avoid confusion. Limited stock, while supplies last.
Practical Setup

Products to tag in your videos

Make sure both the single pack AND the double pack are linked to your videos. The double pack is where the bigger commission lands — give your viewers both options to pick from.

🔗 Tag both in your video
🎁 Request your free sample

Request a free sample from the single pack listing via the TikTok Shop affiliate centre. We'll approve it asap so you can start filming.

Request sample (single pack) →
💡 The bundle pitch — use this in your scripts
Drop a line like: "If you're thinking of grabbing one bag, might as well bundle up — bigger savings, plus you unlock the free electrolyte pack at £25 or the full Early Nights Club kit at £40."

Bigger basket = bigger commission for you AND your viewer gets a freebie. Win-win.
1
Script #1 · Sleep Struggle

"Still Struggling To Sleep?"

The headline angle — modelled on @health_body_benefits whose "Still struggling to sleep" video drove 8 sales and £900+ GMV. Direct problem-led education. Best for face-to-camera creators with a calm, authoritative tone.

📹 The reference video
Watch on TikTok →
⚡ The triple hook (0-3 secs)
🎥 Visual
Pack in shot from second 1. Hold it up, label facing camera.
🎙 Audio
"Still struggling to sleep after taking magnesium?"
📝 On-screen text
"You're taking the wrong one" — big, white, centred, persistent.
🎬 The script (30 secs)
0–3s · Triple hook
"Still struggling to sleep after taking magnesium?"
[Pack in shot, audio + on-screen text]
3–10s · The problem
"You're probably taking the wrong one. Most magnesium supplements are 3-in-1 or 5-in-1 blends. The problem? They barely have enough glycinate — the form that actually helps you wind down."
10–22s · The product
"This is Vit&Me Pure Magnesium Glycinate. No blends, no fillers. 1500mg per serving. 300mg of elemental magnesium. The dose that's actually researched for wind-down."
[Flip the pack, show the back panel.]
22–27s · Bundle + freebie pitch
"If you're grabbing one bag, might as well bundle up — bigger savings AND you unlock the free electrolyte pack at £25."
27–30s · Soft close
"Tap the yellow basket if you want a look."
💡 Why this one works
  • The question hook makes viewers second-guess their current supplement — strong pattern interrupt
  • Sleep is a UK-compliant claim for magnesium glycinate — lean in safely
  • Pure formulation = the differentiator nobody else has
  • Bundle-up pitch lifts basket size AND triggers the customer freebie
🎥 Filming notes
  • Face to camera, calm and confident tone (you're educating, not selling)
  • Hold the pack up around 5-8 seconds, then flip to back panel mid-video
  • Bright natural light, plain background
  • On-screen text BIG, white, centred — leave on for the whole video
📋 Caption — copy this
Still struggling to sleep? You're probably taking the wrong magnesium. Most are 3-in-1 or 5-in-1 blends with barely any glycinate. This one is pure magnesium glycinate, 1500mg per serving, 300mg elemental magnesium. The form your body needs to wind down 🌙 #magnesiumglycinate #pureglycinate #sleepsupport #vitandme #tiktokmademebuyit
2
Script #2 · The 5-in-1 Trick

"The 5-In-1 Magnesium Trick"

Modelled on @talitharae's "Magnesium 5-in-1s are a scam" video. The skeptic-educator angle. Best for creators who like to expose industry practices — works brilliantly with on-screen text and no face required.

📹 The reference video
Watch on TikTok →
⚡ The triple hook (0-3 secs)
🎥 Visual
Hold up a 5-in-1 magnesium label (or any blend) next to ours. Direct visual comparison.
🎙 Audio
"Magnesium 5-in-1s don't work — here's why."
📝 On-screen text
"The 5-in-1 trick" — big, white, centred, persistent.
🎬 The script (30 secs)
0–3s · Triple hook
"Magnesium 5-in-1s don't work. Here's why."
[Comparison shot, on-screen text persistent]
3–13s · The trick
"Most magnesium supplements stack 5 different forms in one capsule — citrate, oxide, malate, taurate, glycinate. Looks impressive on the label. But each form is dosed too low to actually do anything."
13–22s · The science
"Glycinate is the form you want for wind-down. It's also the most expensive — so blends include the smallest amount. Pure glycinate is the only one that hits a properly dosed level."
[Flip to your Vit&Me pack, point to the ingredient panel.]
22–27s · The product
"Vit&Me is just one thing: pure magnesium bisglycinate. 1500mg per serving. No blends. No fillers."
27–30s · Soft close
"Check your label. Tap the basket if yours says 5-in-1."
💡 Why this one works
  • "Don't work" / "trick" framing creates immediate curiosity — strong scroll-stopper
  • Factual takedown of competitors without naming brands — safe and credible
  • Glycinate-being-expensive insight is genuinely educational — viewers learn something
  • Works as voiceover format — no face required, very replicable
🎥 Filming notes
  • Side-by-side label comparison works brilliantly (any other magnesium brand label vs ours)
  • Voiceover with on-screen text overlay is fine — face optional
  • Point to the ingredient panel when you mention the 1500mg dose
  • Sharp, slightly skeptical tone — not too friendly, you're exposing the industry
📋 Caption — copy this
Most magnesium supplements stack 5 different forms together to look impressive on the label — but each one is dosed too low to actually do anything. Pure glycinate is the form you want for wind-down. Vit&Me is just one thing: pure magnesium bisglycinate, 1500mg per serving 👀 #magnesiumglycinate #supplementlabels #pureglycinate #vitandme #tiktokmademebuyit
3
Script #3 · Evening Wind-Down Stack

"My Evening Wind-Down Stack"

The lifestyle angle. Modelled on @tonimarzetti's GLY video which pulled a 25% engagement rate with a cosy, calm format. Warmer and more emotional. Ties the customer freebie ladder directly into the script narrative (electrolytes + bottle + tote = the hydration side of the stack).

📹 The reference video
Watch on TikTok →
⚡ The triple hook (0-3 secs)
🎥 Visual
Cosy bedroom or kitchen at night. Both products (GLY + ELY sachet) on the counter.
🎙 Audio
"I added one habit to my evening routine and it changed how I sleep."
📝 On-screen text
"My wind-down stack" — softer styling, lower-third position works for this one.
🎬 The script (30 secs)
0–3s · Triple hook
"I added one habit to my evening routine and it changed how I sleep."
[Cosy setting, both products visible]
3–12s · The stack intro
"Magnesium glycinate from Vit&Me. Pure form, no blend, 1500mg per serving. I take 1-2 capsules an hour before bed. It's the wind-down side of my stack."
[Pour water, take the capsule on camera.]
12–20s · The hydration side
"I pair it with their electrolytes through the day for proper hydration. Both products together keeps the routine consistent."
[Hold up the ELY sachet, optional pour into water bottle.]
20–27s · Freebie pitch
"Spend £25 and the electrolytes are FREE in your order. Spend £40 and you get the full Early Nights Club kit — water bottle and tote — also free."
27–30s · Soft close
"Yellow basket below."
💡 Why this one works
  • Lifestyle narrative — feels authentic, not pitchy
  • Pairs the wind-down (GLY) with the hydration (ELY) story for a complete stack
  • Freebie ladder is woven INTO the narrative, not bolted on as a hard sell
  • Highest emotional pull of the 5 scripts — strongest for lifestyle audiences
🎥 Filming notes
  • Soft warm lighting (lamp, candle, golden hour)
  • Both products on screen — GLY pack + ELY sachet visible from second 1
  • Slow visual pacing — pour, sip, take capsule. Cosy, calm energy
  • Can stretch to 35-40 seconds if you want to slow it down further
📋 Caption — copy this
The wind-down stack that actually works 🌙 Pure magnesium glycinate before bed, electrolytes through the day. 1500mg of pure bisglycinate, 300mg elemental magnesium. Spend over £25 and you get the electrolytes free in your box ✨ #magnesiumglycinate #eveningroutine #hydration #vitandme #earlynightsclub
4
Script #4 · The Label Test

"Flip Your Magnesium Over"

The visual ingredient comparison. Modelled on @vitandme.uk's own "Magnesium labels can be confusing" angle. No face required — works entirely on showing labels side by side. Anyone with a magnesium supplement at home (or just a screenshot from Amazon) can film this.

📹 The reference video
Watch on TikTok →
⚡ The triple hook (0-3 secs)
🎥 Visual
Hold your current magnesium up, flip it to the back. Camera focuses on the ingredient panel.
🎙 Audio
"Quick label test — flip your magnesium over."
📝 On-screen text
"The label test" — big, white, centred, persistent.
🎬 The script (30 secs)
0–3s · Triple hook
"Quick label test — flip your magnesium over."
[Pack in shot, flip to back, point to ingredient panel]
3–13s · The blended label
"Most magnesium supplements have a huge ingredient list — magnesium oxide, citrate, malate, taurate, sometimes 6 or 7 things stacked together. Plus binders, fillers, anti-caking agents."
[Point along the list, count the ingredients out loud or with on-screen numbers.]
13–22s · The pure label
"Now look at the back of Vit&Me. Two ingredients. Magnesium Bisglycinate and a vegetable capsule. That's it. That's how you spot a clean product from a fluff one."
[Flip to Vit&Me back panel — point to the two-line ingredient list.]
22–27s · The dose
"Pure magnesium bisglycinate, 1500mg per serving, 300mg elemental magnesium. No fluff."
27–30s · Soft close
"If your label is longer than two lines, swap it. Yellow basket below."
💡 Why this one works
  • Pure visual content — works with sound off, big for TikTok
  • Anyone can film it — you only need ONE other magnesium label (yours, a friend's, or a screenshot from Amazon)
  • No face required — lowest barrier for shy creators
  • The "long list vs short list" reveal is satisfying and instantly clear
🎥 Filming notes
  • Bright light on the back of both packs so the ingredient list is readable
  • If you don't have another magnesium at home, take a screenshot of any 5-in-1 product on Amazon — same effect
  • Use your finger to point along the list — visual cue helps viewers follow
  • On-screen text labels each pack ("5-in-1 blend" / "Pure glycinate") to make the contrast instant
📋 Caption — copy this
Flip your magnesium over and read the back. Most are stacked with 5-7 forms plus fillers. Vit&Me is two ingredients — magnesium bisglycinate and a vegetable capsule. 1500mg per serving, 300mg elemental magnesium. The form your body needs for wind-down 🌙 #magnesiumglycinate #supplementlabels #pureglycinate #vitandme #cleansupplements
5
Script #5 · Researcher Voice

"I Researched 8 Magnesium Brands"

The trust-led researcher angle. Modelled on @rachel_louise48's "magnesium doesn't work" video and the broader "I did the research so you don't have to" formula. Best for creators with a calm, considered tone — positions you as the trusted voice your audience can rely on.

📹 The reference video
Watch on TikTok →
⚡ The triple hook (0-3 secs)
🎥 Visual
A few magnesium brand packs / labels on the surface in front of you. The Vit&Me one in your hand.
🎙 Audio
"I researched 8 magnesium brands. Here's the only one that passed."
📝 On-screen text
"1 of 8 passed" — big, white, centred, persistent.
🎬 The script (30 secs)
0–3s · Triple hook
"I researched 8 magnesium brands. Here's the only one that passed."
[Other brand labels visible, Vit&Me in hand]
3–13s · The pattern
"Most magnesium supplements I checked were blends — 3-in-1, 5-in-1, sometimes 7-in-1. The glycinate dose in those was always tiny because glycinate is the expensive form."
13–22s · The winner
"Vit&Me Pure Magnesium Glycinate was the only one that was just glycinate. 1500mg per serving. 300mg elemental magnesium. Properly dosed for wind-down."
[Flip pack, point to dosage panel.]
22–27s · Bundle + freebie pitch
"And if you're getting one bag, might as well bundle up — bigger savings, plus you get free electrolytes thrown in at £25."
27–30s · Soft close
"I'll save you the research — tap the yellow basket."
💡 Why this one works
  • "I did the research" framing positions you as the trusted source
  • Specific number ("8 brands") = credibility marker — feels real, not vague
  • Pattern → exception structure is satisfying for viewers (the "only one" reveal)
  • Freebie callout near the end keeps the commercial layer in without making the whole video about it
🎥 Filming notes
  • Face to camera with calm, considered authority — you're sharing what you found, not selling
  • If you've got other magnesium packs at home, show them quickly in the opening shot
  • Vit&Me pack should be the "winner" — held up confidently when you reach 13s
  • Optional: scribble "PASSED" or "PURE GLY ✓" on a sticky note for visual interest
📋 Caption — copy this
Did the research so you don't have to 🔍 I checked 8 magnesium brands — most are blends with barely any glycinate. The only pure one was Vit&Me. 1500mg per serving, 300mg elemental magnesium, just bisglycinate. The form your body needs for wind-down 🌙 #magnesiumglycinate #supplementresearch #pureglycinate #vitandme #honestreview
Compliance

The safe lane — keep clean

Magnesium glycinate is one of our easier products for compliance — sleep and wind-down claims ARE allowed in the UK. But there are still lines to stay behind. Stick to the safe lane below across all 5 scripts.

✅ Safe — Lean in
  • · Sleep, wind-down, relaxation
  • · Calm, calming the nervous system
  • · Evening routine, daily routine
  • · Recovery, muscle recovery
  • · Dose facts (1500mg, 300mg elemental)
  • · Pure form vs blend comparisons
  • · Ingredient transparency
  • · "Look at the label" framing
  • · Personal experience (restless legs, etc)
  • · "Do your own research" close
❌ Banned — Steer clear
  • · Anxiety, depression, panic
  • · Cortisol, hormone balance
  • · "Cures" or "treats" anything
  • · PCOS, fertility claims
  • · Mental health diagnoses
  • · Specific medical conditions
  • · "Deficiency causes X disease"
  • · Naming specific competitor brands
  • · "Link in bio" — TikTok flags as off-platform redirect
  • · More than 5 hashtags per caption
📌 The one rule that covers everything
If you're saying something about sleep, wind-down, relaxation, or the product itself (dose, form, testing) — you're safe. If you're saying something about specific medical conditions or mental health diagnoses, you're in risk territory. Stay on lifestyle + product facts.